Bromakin Wheelchairs

Services: Web Design, SEO, Social Media
Industry: Mobility

The Company:

Bromakin Wheelchairs is a specialist mobility equipment provider, offering a range of manual and powered wheelchairs, mobility scooters, and daily living equipment from their showroom in Loughborough.

 

Established in 1983, they are stockists of some of the best-known mobility brands on the market as well as their own range of custom-built sports wheelchairs and lightweight wheelchairs.

Bromakin Wheelchairs

The Project:

The Bromakin Wheelchairs website had been live for some time and was in need of an overall refresh. The client was looking for a vibrant design that was more in keeping with other websites in the mobility industry to really highlight the products and their functionality.

 

They wanted to include an ecommerce shop so they could sell a selection of mobility accessories online as well as a brochure section to display their range with the option for visitors to arrange an appointment at the showroom to test the products in person.

 

Bromakin also wanted to improve their online marketing and appear higher up for search terms connected to their products in the regions surrounding Loughborough.

The Strategy:

With over 200 products in the store, it was essential that our web design and SEO teams work together to create a site structure that would allow visitors to quickly check whether specific brands and models were available. The creation of an SEO optimised sitemap allowed our developers to build a WooCommerce website that is easy to navigate and optimal for crawling by major search engines.

 

User-experience on a variety of devices and a positive brand image were key to the design of the website. The eye-catching images demonstrate products in use, immediately making the brand relatable, and the bright colours and mixture of content types keep the pages engaging.

 

While building the website, we also ensured it was fully optimised ready for the ongoing campaign. Our copywriters created new content for the main product categories, our online marketing experts produced new SEO tags, and the website went through a full technical audit. 

Web Design
Bromakin before and after

The Results:

The client has a vibrant and modern website that combines a brochure style design with ecommerce functionality. 

 

Following the launch of their new site, Bromakin signed up for a bespoke SEO package that alternates optimisation and social media marketing. The new website provided an almost instantaneous improvement in all keyword rankings and Bromakin have already noticed an increase in the number of enquiries through their website.

 

Their social media campaign is allowing them to build their following and keep their customer-base up to date with the latest products and services.

Reviews:

"Easy Internet Services have provided us with a very thorough service to produce a completely new website and to make improvements to our social media / SEO. We found them patient and helpful. We appreciated that the EIS team seemed to embrace the need to understand the diverse range of products that the Bromakin business sells, and how best to present them to potential customers. We have no doubt that our internet presence will continue to improve with their input."
Rob Wickham
Rob
Director
Product screenshot
Google

Find Out How 123 Ranking Can Help You: