Paradigm Wills & Legal Services

Services: Web Design, SEO, Social Media
Industry: Legal

The Company:

Paradigm Wills & Legal Services are a Leicester-based company, specialising in providing legal advice relating to Wills and estate planning. The company was founded in 2015 by directors Bhavin Gandhi and Satwinder Sidhu, both of whom have extensive experience in the industry.
 
They handle all elements of estate planning; from establishment of trusts to power of attorney. Paradigm Wills works with clients across the UK as well as international clients looking for assistance with UK-based assets.
Paradigm Wills & Legal Services

The Project:

When Paradigm Wills & Legal Services contacted us, they had a website that had been created by Yell.com. Initially the site had fulfilled their need for a basic online presence but they had outgrown the website and wanted to build something that better represented their growing business and highlighted the professional nature of their work.

 

They wanted a website that helped them stand out from their competitors and really show what the business was about.

 

The website they had with Yell was also quite limiting in the changes and customisations that were available. The website had a very templated design which didn’t allow them to implement everything they wanted. They needed a website that was able to grow with them. 

The Strategy:

In order to provide full control over the website, we used WordPress as it can easily be adapted to include exciting new designs and features. Using WordPress also gave the business ownership of the website unlike the Yell site builder that required a monthly subscription.   

While designing the new website, our team were focused on highlighting Paradigm’s commitment to customer satisfaction, improving user-experience, and keeping visitors engaged. We decided to use eye-catching images with a focus on family, simplify the navigation of the website and present the services in an easy to understand way.  

The directors also wanted to demonstrate they were friendly and approachable with a high focus on customer satisfaction, so they asked us to include a conference call function. We thought this was an excellent way to make their site stand out! The site includes the functionality to make online calls, video calls, and begin live chat, as well as showing real-time director availability.
Digital agency
Paradigm Wills Social Media

The Results:

The new website for Paradigm Wills & Legal Services presents a more professional and customer-centric image.
 
The banner catches attention and the content is instantly relatable. The inclusion of multiple calls to action and live chat makes it easy for visitors to request information quickly and easily. Along with the conference call options on the contact page, the site is designed to encourage enquiries and conversions.

Following the launch of the new website, Paradigm Wills & Legal Services signed up for a bespoke SEO package, alternating between optimisation for local and national keywords and social media management. 
 

Reviews:

"The experience we have had in using 123 Ranking has been great. Very professional and know what they are talking about and we have seen great results. Highly recommend."
Bhavin Gandhi
Bhavin Gandhi
Director
"I have been using the services of 123 Ranking for 2 years now and the service has been nothing short of brilliant. We have regular meetings set so that they can keep us updated on our progress on SEO and constantly improving our website."
Sat Sidhu
Sat Sidhu
Director
Wills Leicester
Google

Find Out How 123 Ranking Can Help You: