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digital marketing
SEO Services

Do Digital Marketing Services Require A Subscription?

When you decide to promote your business online, you may investigate a number on companies before deciding on the best one for your requirements. One thing you’ll likely notice is that most digital marketing services are advertised on a monthly contract. Although this is an excellent option for many companies that are

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Mobile web design
Web Design

5 Things to Consider when Designing a Mobile-Friendly Website

Over the last few years, the number of searches using mobile devices has continued to grow. Up until mid-2019, desktop and mobile searches were almost identical, however, in the second half of 2019, mobile saw an increase and desktop saw a decline in figures.   In 2020, Ofcom’s Online Nation report found

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Pay per click
PPC

Understanding PPC: A Comprehensive Guide for 2023

What is PPC? Pay-per-click (PPC) is a digital marketing strategy that allows advertisers to pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than attempting to earn those visits organically. The most popular paid advertising system in

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core web vitals
Google Algorithm Updates

May 2021 Google Algorithm Update

Next month, Google will be releasing their May 2021 Algorithm update which is focusing on introducing Page Experience as a search engine ranking factor. Google announced these changes back in May last year, and they have been gradually introducing new features to their tools which will support the update. Google

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Finding keywords
SEO

What is a Keyword in SEO?

If you’re planning to optimise your website, one of the most important phrases you’ll come across is keyword. Keywords or keyphrases are essential to the performance of any SEO campaign but what exactly are they? Keywords and Keyphrases Keywords and keyphrases are the terms that you need to include in

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Guest blogging
SEO

5 Top Tips for Building Your Link Strategy

Link building has always been an important part of SEO, however, the way we approach it now is very different to a couple of years ago. In the past, simply building a lot of backlinks was sufficient to gain higher rankings. As Google increases its focus on high-quality content, spammy

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seo copywriting
SEO

What is SEO Copywriting?

There is a saying in the SEO world that content is king. Now more than ever, Google is rewarding websites that include high-quality content. In the past, many sites would use low-quality content with badly placed keywords in an attempt to try and manipulate Google into giving them higher rankings,

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facebook
SEO

Facebook Ads vs Google Ads: which is better?

Here at Easy Internet, we have a long history managing online advertising for our customers, including both Facebook Ads and Google Ads. We understand how both platforms differ from one another and what they have to offer our clients in terms of reach and ROI. Benefits of Google Ads Audience:

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social media
SEO

5 Social Media Marketing Tips for Businesses

Social media is an essential part of any digital marketing strategy. It serves two main purposes – it’s an effective way to engage with people who already love your brand, while also being an important tool for reaching people who have yet to hear of your business. But how does

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